Optimize for Download Speed

Optimizing your website for download speed is a process where the components of a website are optimized so that the website will download rapidly and display quickly in a users browser.

The rule of thumb is to display in eight seconds - you begin losing ten percent of your traffic for every second over eight seconds that it takes your page to display. There are many tactics to creating a website that will display quickly, and just like Search Engine Visibility, this is something that is best done at the start of designing your site. It can be done to existing pages, however quite often best results are obtained from a redesign.